ECO+
A closer look at some of the research behind the strategy and design for Eco+ for Apple Watch.
WHY watchOS?
Interviews and surveys allowed us to demonstrate why we believe Apple Watch users will use this product.
This is particularly evident for users who utilize the Activity feature to track their health and fitness.
Our research showed us that Apple loyalists are prepared to adopt new features.
WHY APPLE?
Beyond the functional merits of an Apple watch integration, we also found that Apple's brand history demonstrates a strong precedent for their alignment with an innovative product aimed at positive change.
The brand has changed the way we learn, work, communicate and entertain ourselves. They have the capacity to change how we interact with the Earth and its resources.
Apple sets the standard for innovation. If Apple incorporates green technology into their product suite, others will follow.
