Voice Ordering
Mobile ordering on the Starbucks app gives me rage. I know the words to my order like I know the words to my favorite song, yet putting it into the app makes it feel like a spelling bee. And I never did well in those.
Brand:
Starbucks
Role:
Product designer
Category
Strategy, product design
Develop a new in-app feature that will improve the mobile-ordering process in the Starbucks app.
Mobile ordering on the Starbucks app sucks.
More specifically, it's totally different from how users are used to placing their order.
Mobile ordering and contactless pickup are becoming two of Starbucks most popular purchasing methods.
Introduce a voice-ordering feature to mobile ordering process on the Starbucks app.
Upon activating Voice Ordering and saying your order, the Starbucks app will display your order for confirmation. Confirm your order, place your purchase, and you're good to go.
A poster/poem to validate frustrated, fat-thumbed users.
TAKEAWAYS
This project was a fun exercise in taking something that bothered me about an app, then using my skills as a designer to concept a solution. User feedback demonstrated that I wasn't the only one that felt this way, which helped validate a use case.
Additionally, the social campaign was a piece that I added towards the end of the project to help world build around the new feature. I think it also helped how this feature could actualized and popularized.